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Privacy Policy
Last updated: 21 August 2026
AOBA Ltd. (“AOBA”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use and protect personal information when you visit our website, contact us, register for an event or activity, or otherwise interact with AOBA.
1. Information We Collect
Depending on how you interact with AOBA, we may collect information such as:
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Your name
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Email address
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Telephone number, where provided
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Information submitted through our contact or registration forms
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Event or activity registration details
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Communications you send to us
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Newsletter or communication preferences
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Payment or transaction information, where applicable
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Photographs or videos, where appropriate permission has been obtained
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Other information you choose to provide
Where necessary for children's events or activities, we may also collect limited information about a child, such as their name, age or age group, and information reasonably required for their participation or safety.
We aim to collect only the information reasonably necessary for the relevant purpose.
Our website may also collect certain technical information, depending on the technologies in use, such as browser or device information, IP address, pages visited and website interactions.
2. How We Collect Information
We may collect information when you:
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Contact us
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Complete a form on our website
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Register for an event or activity
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Subscribe to our communications
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Communicate with us by email or social media
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Use a registration, ticketing or payment service connected with AOBA
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Attend an AOBA event or activity, where applicable
Certain information may also be collected automatically through website technologies such as cookies, where permitted.
3. How We Use Your Information
We may use your information to:
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Respond to enquiries
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Manage event and activity registrations
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Organise and deliver our events and activities
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Communicate with you about a registration, booking or event
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Support the safe and appropriate participation of children
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Process payments, where applicable
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Maintain necessary administrative records
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Improve our website and activities
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Send news or updates where permitted
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Manage photography and media permissions
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Meet applicable legal, safety, safeguarding or insurance requirements
We do not sell your personal information.
4. Our Legal Basis for Using Your Information
We process personal information only where we have an appropriate legal basis.
Depending on the circumstances, this may include:
Contract — where information is needed to provide an event, activity or service you have requested.
Consent — where you have given permission for a particular use, such as certain marketing communications or the use of photographs or videos.
Legitimate interests — where the use of information is reasonably necessary for the operation of AOBA and does not unfairly override your rights and interests.
Legal obligation — where we need to use or retain information to comply with the law.
Where we rely on consent, you may withdraw it at any time.
5. Children's Information
AOBA provides events and activities for children and families. We recognise that children's personal information requires particular care.
Where information about a child is required, it should normally be provided by their parent or guardian.
We aim to collect only information reasonably necessary for the relevant activity, use it only for the intended purpose, keep it appropriately secure and retain it only for as long as reasonably necessary.
We do not sell children's personal information.
6. Photographs and Videos
Photographs or videos may occasionally be taken during AOBA events and activities.
Where appropriate permission is required for identifiable images of children, we will seek permission from a parent or guardian.
Attending an AOBA event does not automatically mean that permission has been given for an identifiable image of a child to be used for promotional purposes.
Where permission has been given, photographs or videos may be used for the purposes explained when permission was obtained, which may include AOBA's website, social media, printed materials or communications.
You may contact us if you wish to withdraw permission for future use. This will not affect any use that took place lawfully before permission was withdrawn.
7. Marketing and Communications
We may send you information about AOBA events, activities or news where you have requested it or where otherwise permitted by law.
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided or by contacting us.
Messages that are necessary to manage an event, registration or booking are not marketing communications.
8. Sharing Your Information
We may use trusted third-party service providers to help us operate our website, manage registrations, process payments, communicate with participants or provide other necessary services.
These may include website, ticketing, payment, email, cloud-storage, analytics and other service providers.
We only share personal information where reasonably necessary and in accordance with applicable data protection requirements.
We may also disclose information where required by law or where reasonably necessary to protect someone's safety or legal rights.
We do not sell or rent your personal information to third parties.
9. International Data Transfers
Some third-party services may process or store information outside the United Kingdom.
Where applicable, we take reasonable steps to ensure that appropriate safeguards required under UK data protection law are in place.
10. Cookies and Similar Technologies
Our website may use cookies and similar technologies to help the website function and understand how visitors use it.
Some third-party services integrated with our website may also use these technologies.
Where consent is required, you will be given an appropriate choice regarding non-essential cookies or similar technologies.
Further information is available in our Cookie Policy.
11. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, or where we need to retain it for legal, safety, safeguarding, insurance or administrative reasons.
When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
12. Keeping Your Information Secure
We take reasonable measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
13. Your Rights
Under UK data protection law, you may have rights relating to your personal information, including the right to:
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Request access to information we hold about you
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Ask us to correct inaccurate information
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Ask us to delete information in certain circumstances
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Ask us to restrict certain processing
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Object to certain uses of your information
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Request transfer of certain information where applicable
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Withdraw consent where our use of information is based on consent
These rights may be subject to certain legal conditions and exceptions.
Please contact us if you wish to exercise any of these rights.
14. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's data protection regulator.
15. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
AOBA is not responsible for the privacy practices or content of independent third-party websites. Their own privacy policies and terms will apply when you use their services.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, activities or legal requirements.
Any updated version will be published on this page with a revised “Last updated” date.
17. Contact Us
If you have any questions about this Privacy Policy, your personal information, or how AOBA handles your information, please contact us:
AOBA Ltd.
Email: info@aobaeducation.co.uk
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